Tinker Park
Emotive Direction and Production

Kiwanis - When I Grow Up

Client / Kiwanis International

The goal of this piece is to showcase real kids' imaginations.  Focused on the spontaneous energy they display when comfortable and allowed to dream openly.  We shot it plain and bright to allow their spirits to fill the space.

When I Grow Up


To showcase their enthusiastic imagination, our creative direction focused on the spontaneous energy kids display when they're comfortable and allowed to dream openly.

"What makes a good person?"
"Why should we help other people?"
"What do you want to be when you grow up?"

We avoided all contrivances, left our judgements at the door and shot it plain and bright so their spirits would fill the space.


Client / Kiwanis International
Production, Post Tinker Park
Director, Edit / Will Wertz